The Influence Equation: How Persiana Dulo is Reshaping Leadership for a Modern World.

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Hello guys, I'm Prisiana Dulo. You might know me as a multi-platinum recording artist, but music is way more than my career. Music is just my life. It's who I am. I also created the DJI W jewelry show to bring art to life in a new way. And I'm excited to share more with you today about my life and about my journey. I was born in Los Angeles, California.

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United States. Originally, I am from Europe, Bulgaria. I started pursuing music when I was eight years old. After being born in the USA, I moved back with my family to my home country. And I was always singing since I was a baby. Since I was a baby, I was coming up with different melodies. I was singing all the time.

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My mother used to record me lot of tapes, old tapes where I'm just sitting and singing some random melodies and just enjoying. Later on, I started to learning more songs, like popular songs and singing them, but I was always hiding from the world. I was keeping it a secret that I'm singing. So one day um I learned how to sing two, three very difficult songs.

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from big singers and I performed them at one event. It was a family event. Everybody got shocked. There was a hundred people from our family there and friends. So I just went out, I took the mic, and I performed the songs.  Everybody was so shocked.  So this is how my parents, uh put me into music school when I was eight years old. Yeah.

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Then I started to study music professionally. I studied music composition.  I studied singing. I had the best singing teacher that helped me a lot to discover what is really the secret of uh singing. And then...

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When I was 11,  I released my first studio album, which actually gained a lot of recognition in my home country.  I wrote most of my songs myself with a music producer from Serbia.

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Later on when I turned 15, me and my family decided to move back to Los Angeles so I can pursue a music career there. And again, I went to study into music school, art school, as well. Later on I went to university, Los Angeles Film School, where I studied again music composition. So my breakout moment was when I was 16 years old, when I released my first music video and the song I Want You.

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which was written by myself and music producer Krasiliev.  This song gained very big recognition in the USA.  It had more than a few million streams and it became very popular. So after this song, uh it opened a lot of doors.  For me,  I started to work with a lot of... uh

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well-known music producers.  We wrote a lot of songs, so I released basically two studio albums with original songs.  I released also Christmas song, which also gained a lot of recognition and became very quickly multi-platinum.  In the year of 2019, I  was attending a lot of popular events like the Grammys and Emmys, and Oscars.

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I met a lot of people, so it was a really amazing journey for me.

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Later on in 2019, I got invited to perform in Dubai at Messe Europe Continental. This was the first time I visited Dubai and actually I fell in love with the city. It was actually before COVID, exactly before COVID. So when I came here I said I want to live here one day. So after I came back to Los Angeles me and my family we decided to

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move here to Dubai. So now five years we are... I'm in Dubai, and uh, once I came to Dubai, I decided to do something a little bit different. Of course, once again I am pursuing a music career and I have a few projects that are coming out which I will say about them later but later on.  So when I come to Dubai I decided to create a whole new...

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thing in my life, uh, I created a jewelry show, Dubai jewelry fashion week. It's a specialized show and exhibition for jewelry where my idea was to present the jewelry in a very unique and luxury way on the catwalk itself. So created something called catwalk for jewelry, where we have beautiful models  with black dresses and the full focus is on the jewelry.

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So this event happened for six editions until now and it became actually very successful. ah I just woke up one day and I decided to do a jewelry show and then three years later it became actually one of the biggest jewelry shows in Dubai.

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Another thing that I was creating it's a magazine called Golden Wings  Luxury Magazine, which is a totally different project from everything I've done before. So  created this magazine with a purpose to

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Give golden wings to the people who are successful so they can become more and more successful.  We did two awards ceremony, a golden wings awards where we awarded different personalities and celebrities from  Middle East, from Hollywood,  USA, and from around the world.  My idea was to merge together Hollywood and Dubai.

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So we called it Night of the Stars, Hollywood Comes to Dubai.

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Oh, the first event that I had was held in Armani Hotel, Burj Khalifa,  the heart of Dubai, which was also a very, very successful event.  And I'm planning to bring to life this event again in  December this year or January 2026, which we're working on with my team.  The next jewelry show will be in October, end of October.

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as well. And the thing that's coming up right now it's actually my new song called Robot, which is a very special project for me because this single, it's not just a single, it's a song with a special meaning. It's written by Sahar Shtekutin,  a music producer from the USA.

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What I wanted to say with this song is that I believe that we're all born with a purpose and a light and divine essence, but life  and the routine and the social

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pressures uh are dimming that light, and I made this song to remind the people that uh we are having a divine inside us, and we have to not forget about it and to know that we are part of God and we are actually God inside us, we have God inside us and we have to uh give attention to our real true self.

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Discover our real purpose  and not to allow  life to make us become robots, because  I heard a lot of songs about love about mostly love songs but  I wanted to write something new and to  do a song that has a motivational purpose, and also to remind the people that

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We are way more than what we think we are. We just have to look inside us  and the secret hides inside us. So this project, uh it's something very important for me. And this song will come out very soon in September.

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So the song release is 29th of August. It's gonna be out on all platforms. TikTok, iTunes, Spotify, YouTube Music, and over a hundred more platforms. The music video uh directed by  Mina and Sharif Thomas, will be out as well on September.

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We shot the music video and the agenda. Special thanks to the Agenda Media City.  And the music video is with a very interesting concept. I'm sure that people will enjoy watching this. Oh, so I'm really excited to present this new project, and I hope that it will touch people's hearts and it will really, really remind them that we are more than we think we are and we are not just robots.

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I'm really thankful ah to you guys ah for being here with me today and for uh listening to my story.  I wish to all of you success, and don't forget that you are much more than just a robot. Thank you so much.

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See you soon.