The Luxury Strategy

The Luxury Strategy is the definitive guide to building, managing, and sustaining true luxury brands. Written by world-renowned experts Jean-Noël Kapferer and Vincent Bastien, it reveals what separates luxury from premium, challenges traditional marketing rules, and offers a rigorous blueprint for creating enduring global brands. Blending strategy, heritage, and modern digital insight, this book is the ultimate reference for anyone shaping the future of luxury.